Humble Beginnings
Pete’s journey into the world of chocolate began in 2008. Back then, he knew very little about our shared passion — but a series of Keylink videos covering the fundamentals soon changed that. Between shifts in busy bars, Pete taught himself the delicate craft of working with chocolate. In 2008 Chocolate Alchemy opened it's doors. Here Pete built a cult following for his delicious creations. In 2013 Pete opened Cocoa Amore in Leicester. Building on the lessons learnt from Chocolate Alchemy, he refined his new business into Leicester's go to for handmade chocolate and chocolate workshop experiences.
The Search
As the years went by, Pete faced a familiar challenge for every chocolatier during the warmer months: What can I offer that’s relevant, delicious, great value, and low in waste? He tried gelato — a hit with customers, but costly, with wastage on quiet days eating into profits. Dipped strawberries were another favourite but spoiled too quickly. Determined to find the perfect summer offering, Pete kept searching for something special.
Eureka!
Then, in 2023, inspiration struck. Invited to a tasting event at Leicester College, Pete discovered cacaofruit juice for the very first time. Instantly inspired, he rushed back to his shop, gathered his team, and declared he’d found the holy grail! Over the following months, he experimented relentlessly to perfect his recipe. With the help of a crowdfunding campaign and the incredible support of friends, family, and loyal customers, BABAO CACAO was born.
